Adapting Strategies for Effective Storytelling in the Social Media Era
By: Natalie Mikolich
With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads.
For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time. And, for the future trends of our industry, we should begin looking to analytics more in order to better determine what influences our media strategies, planning and implementation.
With many traditional PR practices becoming out-of-date or even obsolete, taking a closer look at how storytellers can effectively pitch and communicate their messages in the social media era is Michael Ehrlich, Director of adidas Public Relations, in our recent Q&A with him: