PReparing for Rio 2016: The Unique Opportunities & Challenges of an Olympic Year
By: Natalie Mikolich
We are just about three months away until the world unites and comes together in Rio de Janeiro for the 2016 Summer Olympic Games. Over the next three months, we will once again not only witness some of the most exhilarating and historical athletic feats by Team USA Olympians and others from around the world, but also watch some incredible brand campaigns play out in their public relations and advertising initiatives along with being seen on a multitude of social media channels.
As Rio 2016 gets closer with each week, we are taking an in-depth look from the sports PR perspective with Octagon Olympic and Action Sports’ Director of Strategic Communications, Drew Johnson, at what PR professionals are experiencing leading up to Rio 2016, the unique opportunities an Olympic year has to offer in news coverage along with its challenges and what we are competing with in addition to a few helpful pitching tips to keep in mind.
Currently representing some of the most decorated U.S. Olympians of our time including Michael Phelps, Natalie Coughlin, Aly Raisman, Nathan Adrian and Allison Schmitt amongst others such as rising star Simone Biles, here is more with Drew Johnson in our Q&A: