The Summer of Social Media in Sports PR
By: Natalie Mikolich
This summer social media broke news faster than ever before, along with sharing exclusive content and live streaming global sporting events. This is causing communication professionals in the industry to not only work at a lightning fast pace, but also manage to keep up with the emerging social media trends while evaluating how they can incorporate these social media “tools” into their communication strategies.
Here is a closer look at how social media is shaping the sports PR landscape right now and how we can further incorporate these tools and resources to improve our public relations practices: